Category: General

Customers Wants

There are various needs and wants of customers that make them happy while making their various purchases from organizations (Johnson, 2009). Customers desire to feel comfortable and also know that they have purchased goods and services that are worth the prices....

Strategic Marketing

Introduction Marketing strategy is the analysis, strategy development and implementation activities in selecting target market strategies in line with the interests of the organization. Strategic marketing is an important concept that gives focus to overall group performance rather than the traditional...