Challenges affecting the growing marketing supply chain management of coffee from Yemen to the UK

Title

Challenges affecting the growing marketing supply chain management of coffee from Yemen to the UK.

Research question

What are the major hurdles in the growing marketing supply chain management of coffee from Yemen to the United Kingdom?

Main aim

Based on the above title, this proposal aims to highlight the major difficulties affecting the growth of marketing supply chain management of coffee from Yemen to the United Kingdom.

Objectives

1. To find out whether the coffee managers in Yemen contribute to the challenges facing the development marketing supply chain market
2. To investigate the effects of coffee global market on the development of the marketing supply chain management from Yemen to UK
3. To find how customer value perception in coffee global market affects the development of marketing supply chain management from Yemen to UK
4. To find out if the legal requirements affect the development of coffee marketing supply chain management process of Yemen to UK
5. To find out how delivering value in uncertain market affects the market supply chain

Justification

In the recent past, the development of supply chain management has become critical issues in the global market. Therefore, coffee business stakeholders should analyse the major problems facing the development of marketing supply chain management of coffee from Yemen to the UK. Based on its relevance and complexity, the topic can be a good MBA dissertation. Through this, coffee supplier companies from Yemen to UK can utilize the findings in enhancing their competitive advantage over their rivals. When suppliers embrace supply chain management, they can greatly reduce the cost of operation. In addition, the development of supply chain management facilitates the marketing strategy, which creates a high customer value, loyalty, and satisfaction. Through this, firms can increase their profits. The development of marketing supply chain management of coffee from Yemen to UK is important to economy of Yemen suppliers. Thus, it is necessary to identify the challenges that are encountered in the development of coffee supply chain management between the two countries.

Literature review authors

• William Pride
• Luc  Cassivi
• Peter  Finch
• O. C. Ferrell
• John Mentzer

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