Persuasion, Causation, Multisensory Priming, Compliance Gaining, Dissonance
Defining Persuasion In the article by Howell, persuasion has been defined as consisting of communicative interactions with a purpose of causing a person(s) to prefer one of two or more possible courses of actions or beliefs (Howell, 1973). However, Magee states that persuasion is based on intuitive understandings of human nature, anecdotal evidence, and trial-and-error […]