Prepare a case study analysis on Case 14: “Louis Vuitton in Japan” found in the Cases section of your Pearce and Robinson textbook.
Closely follow the Case Study Analysis Template by clicking on the hyperlink. Please utilize this template format for this Assignment. Use titles and subtitles per the format for readability purposes. Focus upon the idea of conducting a SWOT analysis with respect to Louis Vuitton’s external and global environment which includes the remote, industry, and operating environments. Please include the SWOT analysis with the four quadrants in the appendix of your paper (after the References page). You can find the case study SWOT analysis template in Doc Sharing.
Assignment Checklist:
- Conduct a SWOT analysis on the case study company’s external and global environment.
- Create a case study analysis on the company’s external and global environmental issues while focusing upon the remote, industry, and operating environments.
Read the following chapters and case in your Pearce and Robinson text:
Chapter 4: “The External Environment”
Chapter 5: “The Global Environment”
Case 14: “Louis Vuitton in Japan”
Key Concepts
Five Forces Model. The model’s collective strength determines the profit potential of an industry.
- Rival Competitors use tactics like price competition, product introduction, and advertising slug fests.
- New Entrants can bring new capacity, the desire to gain market share, and often substantial resources.
- Suppliers can exert bargaining power on participants in an industry by raising prices or reducing the quality of purchased goods and services.
- Buyers can force down prices, demand higher quality or more service, and play competitors off against each other.
- Substitute products or services limit the potential of an industry by placing a ceiling on the prices it can charge.
Reference
Pearce, J. A., & Robinson, R. B. (2013). Strategic management: Planning for domestic & global competition(13th ed.). New York, NY: McGraw-Hill.
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