Month: November 2024

Strategic Marketing

Introduction Marketing strategy is the analysis, strategy development and implementation activities in selecting target market strategies in line with the interests of the organization. Strategic marketing is an important concept that gives focus to overall group performance rather than the traditional...

TradeMarks

Trademark is a unique and distinctive sign that makes certain products/services produced/ provided by an individual or company different from others in the market. Trademarks are useful especially for customers who exhibit brand loyalty since they would be able to identify...